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Apple Music x TikTok Deal Changes the Game for African Artists
Apple Music x TikTok Deal Changes the Game for African Artists
orpmarketing
Mar 183 min read


From Volume to Value: How Robert Kyncl is Orchestrating the Future of Music
In the rapidly evolving landscape of the digital age, few industries have been as disrupted—and as resilient—as music. Today, under the leadership of CEO Robert Kyncl, Warner Music Group (WMG) is not just adapting to change; it is seeking to author the rules of a new era.
In his most recent communication to shareholders, Kyncl outlined a vision that pivots the industry from a focus on "subscriber volume" to one of "unlocked value." Here are the three pillars defining Warner M
orpmarketing
Mar 112 min read


The AI DJ in Your Pocket: Why Spotify’s "Smart Reorder" Changes Everything
The AI DJ in Your Pocket: Why Spotify’s "Smart Reorder" Changes Everything
orpmarketing
Mar 103 min read


Revisiting Ebo Taylor: The Ghanaian Icon Who Deserved More Recognition
We Slept On Ebo Taylor"—is a biting critique. It suggests that while the world (from hip-hop samplers like Usher to jazz festivals in Berlin) was celebrating him as a musical deity, his own home, Ghana, failed to give him his flowers while he could still smell them.
orpmarketing
Feb 232 min read


The Rise of AI Fraud in Music: Lessons from the Historic Prosecution of Michael Smith
The Rise of AI Fraud in Music: Lessons from the Historic Prosecution of Michael Smith
orpmarketing
Feb 233 min read


The Frontier of Sound: Navigating the Legal Realities of AI in Music Production (2026 Edition)
The Frontier of Sound: Navigating the Legal Realities of AI in Music Production (2026 Edition)
orpmarketing
Feb 226 min read


The Crisis of Royalty Collection in West Africa and Lessons from Europe
The Crisis of Royalty Collection in West Africa and Lessons from Europe
orpmarketing
Feb 223 min read


The New Guard: Sony’s AI Copyright Sentinel and What it Means for the Creative Economy
Sony’s AI Copyright Sentinel and What it Means for the Creative Economy
orpmarketing
Feb 193 min read


How Artists Secure AFCON-Sized Performance Opportunities
How Artists Land AFCON-Sized Stages
orpmarketing
Jan 193 min read


The Top 10 Cross-Country African Music Collaborations That Shook the Continent
The Top 10 Cross-Country African Music Collaborations That Shook the Continent
orpmarketing
May 27, 20250 min read
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