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From Volume to Value: How Robert Kyncl is Orchestrating the Future of Music
In the rapidly evolving landscape of the digital age, few industries have been as disrupted—and as resilient—as music. Today, under the leadership of CEO Robert Kyncl, Warner Music Group (WMG) is not just adapting to change; it is seeking to author the rules of a new era.
In his most recent communication to shareholders, Kyncl outlined a vision that pivots the industry from a focus on "subscriber volume" to one of "unlocked value." Here are the three pillars defining Warner M
orpmarketing
Mar 112 min read


The $1.5 Billion "Black Hole": How African Artists Can Reclaim Lost Royalties with Mogul
In the fast-paced world of Afrobeat, Amapiano, and Gengetone, African music has never been more global. However, behind the billions of streams lies a quiet crisis: a massive "black hole" of unclaimed royalties.
Recent reports from Music In Africa have spotlighted a major breakthrough for independent creators. Mogul, a US-based royalty management platform founded by former SoundCloud executives Jeff Ponchick and Joey Mason, recently secured $5 million in funding led by the Ya
orpmarketing
Feb 283 min read


How African Musicians Can Break Into Music Libraries for Sync Opportunities
For African musicians, the rise of Afrobeat, Amapiano, and Highlife has put the continent’s sound on the global stage. But streaming...
orpmarketing
May 19, 20256 min read
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