The Media Rollout: A Strategic Pitching Plan for Maximum Visibility
- orpmarketing
- 4 days ago
- 2 min read
📺
In the dynamic world of media promotion, timing is everything. Planning is power. That philosophy underpins this meticulously crafted schedule for an upcoming release campaign dated 20 July 2025. The goal? To secure post-release media appearances that drive buzz, visibility, and engagement across key platforms.
🎯 Why Pitch Right After Release?
Coordinating interviews and media features within 24 to 48 hours of a release helps sustain momentum, tap into fresh interest, and anchor the messaging while it’s still hot. This schedule locks in a range of time slots and formats—TV, radio, digital exclusives—with both confirmed appearances and high-priority pitches still in motion.
📆 Media Appearances Timeline
Date | Platform/Show | Status | Time |
23 Jul | Metro TV | ✅ Confirmed | 1:30 PM |
23 Jul | 3FM Lounge with AJ Sarpong | ✅ Confirmed | 11:00 AM |
24 Jul | Daybreak Hitz FM | ✅ Confirmed | N/A |
25 Jul | Joy Prime (Noon Show) | ✅ Confirmed | 1:00 PM |
25 Jul | TV3 New Day | NG (Not Going) | N/A |
26 Jul | Showbiz A-Z (Joy FM) | ✅ Confirmed | 2:00 PM |
26 Jul | Asempa FM | ✅ Confirmed | 1:00 PM |
26 Jul | United Showbiz | ❓ Pending | N/A |
27 Jul | Onua Showtime with McBrown | ✅ Confirmed | N/A |
28 Jul | 3 Music | ❗ Priority | N/A |
30 Jul | MX24 Exclusive | ✅ Confirmed | 3:00 PM |
30 Jul | GTV Breakfast Show | ❗ Priority | N/A |
TBD | Citi FM (Bernard Avle / Drive Time Show) | ❗ Priority | N/A |
💡 Behind the Pitch: Strategic Notes
Audience Reach Matters: The inclusion of top listenership shows like Citi FM and 3 Music indicates a focus on measurable impact.
Diversity of Platforms: The blend of breakfast TV, entertainment talk shows, and exclusive digital slots ensures broad demographic coverage.
Confirmation Tracking: Checkmarks help visualize progress, while exclamation marks flag areas needing follow-up. This is smart project management in action.
Final Thoughts ✨
This rollout shows what thoughtful media planning can achieve. Balancing firm confirmations with active pitches, mixing formats, and aligning with audience rhythms. It’s not just about being seen—it’s about being seen strategically.
댓글