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Digital Marketing


Top Media Outlets and Bloggers for Music Promotion Across 10 Countries
Top Media Outlets and Bloggers for Music Promotion Across 10 Countries
orpmarketing
May 218 min read


Unlocking Growth: Identifying Why Your Numbers Aren't Increasing
Why Your Numbers Aren’t Growing
orpmarketing
May 217 min read


How African Musicians Can Land Playlists on Spotify, Apple Music, Deezer, Boomplay, and Audiomack
The music industry has shifted. Playlists on streaming platforms like Spotify, Apple Music, Deezer, Boomplay, and Audiomack are now the...
orpmarketing
May 196 min read


Four Good Business Traits for African Entrepreneurs: Lessons for Growth
Africa’s business landscape is vibrant, diverse, and brimming with potential. From bustling markets in Lagos to tech hubs in Nairobi,...
orpmarketing
May 184 min read


The Truth About “Best Before” Dates on Your Groundnut Paste
The Truth About “Best Before” Dates on Your Groundnut Paste
orpmarketing
May 173 min read


The Sneaky Tricks Supermarkets Use to Fool You Every Day
The Sneaky Tricks Supermarkets Use to Fool You Every Day
orpmarketing
May 172 min read


Erratic Electricity in Africa: The Dumsor Crisis and Solutions
You know that feeling when the lights flicker, your fan stops spinning, and the room goes silent? In many parts of Africa, this isn’t...
orpmarketing
May 175 min read


Ghana-Nigeria Rivalry: A Tale of History, Economics, and Regional Dynamics
Ghana-Nigeria Rivalry: A Tale of History, Economics, and Regional Dynamics
orpmarketing
May 176 min read


The Hidden Truth About Milk Labeling: A Wake-Up Call for Consumers
By Mabel A. Apotey, Foods, Nutrition and Health Educator, Department of Vocational and Technical Education, University of Cape Coast
orpmarketing
May 175 min read


Comparing Ghana, Nigeria, Kenya, Morocco, and South Africa: A Comprehensive Analysis
Comparing Ghana, Nigeria, Kenya, Morocco, and South Africa: A Comprehensive Analysis
orpmarketing
May 169 min read


Think Before You Share The Importance of Fact-Checking in a Fast-Paced Online World
In today's fast-paced and interconnected online environment, the temptation to share information quickly can overshadow the critical need...
orpmarketing
May 163 min read


Insights into Ghana Gold Coin Pricing Trends for May 2025
Understanding Ghana Gold Coin Pricing - May 2025
orpmarketing
May 153 min read


Harnessing Global Search Trends to Unlock African Market Potential
Harnessing Global Search Trends to Unlock African Market Potential
orpmarketing
May 147 min read


Exploring the Mechanics of YouTube, Amazon, and Facebook: Opportunities for Profit in Africa
Exploring the Mechanics of YouTube, Amazon, and Facebook: Opportunities for Profit in Africa In today's digital age, platforms like...
orpmarketing
May 144 min read


Why African Brands Struggle to Stand the Test of Time
African brands, particularly in countries like Ghana, Kenya, Nigeria, Morocco, and South Africa, often face challenges in achieving...
orpmarketing
May 144 min read


Unleashing Potential: The Surprising Ways TikTok is Transforming Africa's Economy in Ghana, Nigeria, Kenya, and South Africa
In recent years, Africa has experienced a digital revolution, with platforms like TikTok leading the way. This app has grown into a vital...
orpmarketing
May 134 min read


Unveiling the Power of Digital Storytelling to Elevate African Brands
In a world that values connection and authenticity more than ever, Africa shines with its diverse cultures, vibrant products, and...
orpmarketing
May 134 min read


How Social Media is Reshaping African and Ghanaian Economies: Unlocking Opportunities in Music, Goods, and Services
Africa’s digital landscape is buzzing with energy. With over 453 million internet users and 217 million active social media users as of...
orpmarketing
May 125 min read


The Importance of Digital Marketing in Africa: A Game Changer for SMEs
In the past decade, Africa has witnessed a rapid transformation in its economic landscape. Small and Medium-sized Enterprises (SMEs) play...
orpmarketing
May 85 min read


The Crucial Role of Client Feedback in Shaping an Effective Marketing Plan
In the ever-evolving landscape of modern business, creating a marketing plan that truly connects with your audience is no small feat....
orpmarketing
May 83 min read
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